The processed food industry is seeing a great business potential during Diwali and is placing their products in attractive festival gift packs to woo customers during this time of the year. More so, this year their business is only helped by soaring sweet prices.
Home bakers across India are churning out healthy treats by the dozen. We present a select few.
First it was called content-led commerce. Then it came to be known as influencer-led commerce. And its latest iteration is creator economy. This evolution of the terminology for online personas impacting buying decisions -- through blogs, memes, bite-sized videos, and podcasts -- has happened over the past five to seven years.
Qi Xi, or Double Seventh Night, also viewed as China's Valentine's Day, falls on the seventh day of the seventh month of the lunar year. In traditional Chinese culture, young lovers and couples would celebrate this festival together.
Here's your weekly digest of odd, crazy moments from around the world.
This festive season, put on your apron and whip up exquisite, progressive desserts, MasterChef-style.
Mumbaikars once again proved their love for the city when school kids, college students, professionals from different walks of life turned up on a rainy day to clean up Juhu beach after Ganpati Visarjan.
Wishal Soni talks about his eco-friendly, pocket-happy model to save the environment.
Rediff reader Priyanka Mukherjee sent us this easy-to-make Malpua recipe.
Ten images that show it's an odd, odd world we live in.
The 15-day festivities are traditionally the most important time of the year for family reunions.
'When you go under a flyover in Mumbai at night, you will see many underprivileged people sleeping there. You get the best smiles when you distribute gifts, food packets or blankets.' Actor Karan Wahi's noble cause.
10 photos that show it's an odd, weird world out there
The actress walked the ramp for fashion entrepreneur and stylist Pernia Qureshi.
Whoever thought that models starve themselves needs to think again!
The top posts on social media from your favourite Bollywood celebrities.
Confused on when you should use 'the'? You are not alone!
Here's your weekly digest of photographs that prove that it's a odd, crazy world out there!
So Swiggy offered 35,056 varieties of biryani to its users, says Peerzada Abrar.
Importers protest as food safety regulator demands adherence to recent law on labelling, blocks entry at ports for packs with stickers.
When the Indian brunost bravely ventured into the international cheese arena in Spain, along with 4,000 others from 45 countries, before 230 judges, its sterling desi pedigree spoke for itself, winning a silver in the brown cheese category and giving India a berth on the global cheese map.
'With enjoyable physical activity, stress release quality sleep and the right diet, we can reverse the metabolic damage which is wreaking havoc in the world and especially in India.'
Here's your weekly collection of stories that prove it's a crazy, funny world out there!
A look at the top tweets from your favourite Bollywood celebrities.
Employees are the pillars of any company. Diwali is here and it is time to make them feel special. Bring a smile on your employees' face with an amazing Diwali gift. You may have decided to give your employees a bonus but a small gift is like an investment which will fetch benefits throughout the year.
For the love of films... and larger-than-life food!
Dates are known to be a good source of fibre and since the ordinary eating pattern is restricted to two big meals during Ramzan, dates ensure one doesn't get constipation and there is clear urination. It also has enough calories to satiate the peak of hunger after the fast ends.
They are new in the industry, but can give the seasoned models a run for their money.
Here's a look at the top 10 tweets from your favourite Bollywood celebrities:
'The colloquial language forced a turn to the recent past and I thought about the hangings of men like Afzal Guru and Yakub Memon.' 'Whatever their deeds, proven or still in doubt, did their deaths not deserve to be mourned by a sister, wife, or child?' A fascinating excerpt from Amitava Kumar's Writing Badly Is Easy.
The long-neglected fruit may finally get the recognition it deserves.
Nestl is facing its worst crisis ever. Can it learn from its peers?
You'll love its mild taste and crumbling texture, insists Shipra Dudeja.
India is definitely not a country for mild flavours. And a new generation of Indian entrepreneurs are cashing in on it by adding a delicious twist to our favourite traditional snacks.
Former beauty queen Aishwarya Rai who made a comeback after five years walked the ramp as if she owned it.
The delicious sweet made with besan and sooji is an absolute delight.
Amol Shahane remembers the first time he was introduced to St Valentine.
Follow these tips and you can have a ball without missing out on fun.
Hazel Daniel tells us how Anglo Indians celebrate Christmas.
Life, work and play in Drona's village.
